Our Network gives us access to the best and brightest minds working at the nexus of technology, creativity and marketing.
Simon Yi, Partner — Growth
Finding and retaining customers can be hard, but it doesn’t have to be confusing. Simon is a growth marketing expert, having sharpened his skills at VaynerMedia, R/GA and VC backed startups like Reserve (acquired by Resy), General Assembly (acquired by Adecco), and Skift. He serves as a growth marketing advisor for startups, incubators and venture funds throughout New York City.
Charlie Hyun, Partner — Brand
Charlie is an incredibly thoughtful media expert who has his finger on the cultural pulse and knows how to bring attention to brands in a natural way. He built his network working with brands on advertising and content strategy across several media properties: ESPN, NBC Universal, Vice, and Revolt TV. He cut his teeth in the music industry working with Cam'ron and Diplomat Records, learning how Hip Hop influences consumer behavior and commerce.
Daniel Kim, Partner — Talent
Daniel is an attorney & talent agent who has amassed enviable experience in the pro sports and entertainment industry. He has worked with high-profile athletes, personalities & influencers and was the architect of a wide gamut deals you've definitely heard of or seen. He started his career at CAA where he worked with global brands like Nike, Bose, & Red Bull and the New York Knicks, the Atlanta Hawks, the Cleveland Cavaliers, the Brooklyn Nets. He's known for being an effective advocate for his clients and getting the deal done.
Doug Bello, Partner — Creative
Doug is a Cannes Lion award-winning Creative Director and 3D animator. A native of Sao Paulo, Doug’s commercials have touched Brazilian households on TV screens and influenced institutional investors on the floor of the New York Stock Exchange. When he’s not creating brand films, he’s teaching at Pratt Institute in Brooklyn, NY and exploring NYC with his camera in-hand.
What does The Hand Refer to?
The Hand refers to The Hand of the King, who acts as the chief advisor to a ruling monarch. As the saying goes, “what the King dreams, The Hand builds”, and our team is no different. Consider us your right hand advisor to growing demand for your product or service.
We bring a performance marketing framework to clients. The Hand deploys a hypothesis-driven approach to marketing campaigns to tailor brand experiences based on user feedback - whether it's a landing page action or a customer survey. We rely on statistical significance to be conclusive on our findings. This ensures that marketing programs deliver returns that are repeatable, scalable, and built to last.